SEBI Registered Investment Advisor | RIA No.-INA000017222

Personal Finance Blog

Financial Literacy Matters

Latest Articles

Learn how to choose a financial advisor in India. Discover key factors, credentials, and tips to secure the right expert for your financial goals.
Understand how to avoid clubbing of income of husband and wife using expert tips, Income Tax Act provisions, and compliant financial planning.
SIF: Specialized Investment Fund India explained: New SEBI investment option with flexible investment strategies, ₹10 lakh minimum. SIF vs MF vs PMS comparison.
New to ETFs? Learn how to invest in ETF in India, step-by-step. Discover types, investment benefits, risks & strategies to build a smart portfolio.

All Insightful Articles

Learn about the best mutual fund performance and their selection technique for equity mutual funds to invest in India in 2024.
Salaried employees face unique challenges when it comes to investment planning. Here are tips on the best investment options available for salaried employees.
Budgeting is a critical exercise in the wealth creation journey. Get your finances sorted with a money management formula.
Find out the latest Post Office Interest Rate 2023 (Jan-March) for post office saving schemes – FD, PPF, SSY, RD, MIS, NSC.
Learn the difference between tracking error vs tracking difference in index / passive fund to understand how your index fund investment is doing.
Learn the top secret money management tips to fast track your financial freedom journey by changing the way you think about money.
Understand index ETF vs index fund, the difference between ETF and Index Fund, and which is better for goal-based investing.
Critical illness insurance is an insurance policy for critical illness that helps you protect your critical illness needs and savegaurd hard-earned money.
Let’s explore a simple yet effective strategy on how to buy a home without a loan.

About Author

Salma Sony

"My focus is on my client, not on selling financial products."

Hello, I'm Salma!

I’m a SEBI Registered Investment Adviser (RIA No.:INA000017222) & Certified Financial PlannerCM (FPSB No.: 60832) with 15 years of experience in the financial industry, aiming to improve India’s financial literacy and enable people to learn about financial planning in the most simplified way.

I started creating content on my YouTube channel to build financial awareness and later began writing articles. So far, I have published 100+ articles on personal finance.

My intention in writing articles was to simplify complex money matters step by step so that readers, when needed, can take time to absorb the concepts and take charge of their financial journey confidently. My articles aim to simplify money matters and offer readers practical insights on budgeting, investments, debt management, and financial planning – all backed by my professional expertise and real-world experience.

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