SEBI Registered Investment Advisor | RIA No.-INA000017222

Personal Finance Blog

Financial Literacy Matters

Latest Articles

Learn how to save for a child’s college with smart financial planning, goal-based investing, and tax-efficient strategies for your child’s future.
Learn how to improve your credit score with 7 proven strategies. Build financial discipline, boost your CIBIL score, and unlock better loan opportunities.
Confused about gratuity new rules changes in 2025? This simple guide explains the old vs new gratuity rules, eligibility updates, calculation method, and how these
Learn how to save tax on rental income in India with smart strategies, legal deductions, and expert tips to maximize your rental earnings and reduce

All Insightful Articles

SaaRthi App by SEBI (Securities and Exchange Board of India) for Personal Finance allows investors to simplify complex financial concepts.
Stay updated with 11 Health Insurance New Rules by IRDAI in 2024. Master circular on health insurance published.
Learn how to hassle-free update Online KYC for mutual fund, just in 10 minutes.
Learn the process for transmission of mutual fund units so that you can claim as a nominee or legal heir in case of the death
Learn how to reduce loan burden smart way. Be it home loan,personal loan, high interest burden, faster repay can help you manage your debt better
Learn about what is a critical illness policy and how a critical illness insurance plan can help you safeguard against serious illness and hard-earned money.
Health insurance coverage guide on how much health insurance do I need, given the increasing medical costs in India.
Learn about an emergency fund where to invest, and why to have it. Step-by-step guide on building an emergency fund.
Steps to check your unclaimed mutual funds (dividend and redemption) and recovery process.

About Author

Salma Sony

"My focus is on my client, not on selling financial products."

Hello, I'm Salma!

I’m a SEBI Registered Investment Adviser (RIA No.:INA000017222) & Certified Financial PlannerCM (FPSB No.: 60832) with 15 years of experience in the financial industry, aiming to improve India’s financial literacy and enable people to learn about financial planning in the most simplified way.

I started creating content on my YouTube channel to build financial awareness and later began writing articles. So far, I have published 100+ articles on personal finance.

My intention in writing articles was to simplify complex money matters step by step so that readers, when needed, can take time to absorb the concepts and take charge of their financial journey confidently. My articles aim to simplify money matters and offer readers practical insights on budgeting, investments, debt management, and financial planning – all backed by my professional expertise and real-world experience.

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Setting goals is the first step in turning the invisible into the visible.