From Budgeting to Investing Personal Finance Made Simple With Guided Expert Advice

Goal-Based Financial Planning For Every Stage of Your Life.

Salma Sony

Fee-Only

Financial Planning Services

I Am

Associated With

I Am

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Problems Financial Planning Helps You Get Rid Off

But not limited to..

#1

Overspending

Overspending is a habit that starts:

Financial planning services can help you recognize your overspending area by analyzing your cash flow and inculcating mindful spending habits that enable you to save more.

#2

Paying High Taxes

Paying high taxes can be avoided when one understands the income tax rules that work for them.

Tax planning is not about:

Financial planning services can help you plan your finances and taxes efficiently, which works for you.

#3

Unwise Investment

The most common reasons for unwise investment decisions are:

Unwise investing is not limited to investing in a product you don’t understand but also making investment choices that don’t suit your goals and risk appetite.

Financial Planning helps you in wise investing and savings decisions.

#4

Debt Burden

Your debt journey begins When you decide to make purchases on a loan.

Doesn't matter if these loans are for big or small purchases. Small purchases on EMI create a habit that leads to buying unnecessary things on EMI and creates a money crunch.

To become debt-free:

  • You must strategize loan closure faster.

Financial planning services can help you close your loan faster by analyzing and creating the best strategy for you.

#5

Uncertain Retirement Plan

Becoming financially independent/early retirement is a dream for today's generation.

With the increase in lifestyle and multiple responsibilities, early retirement seems uncertain.

Financial planning services can help you get clarity on your retirement needs and plan for a confident retirement.

#6

Unclear Financial Goal

Financial planning is a 360° approach to your personal finance that helps you manage money by:

  • Getting clarity in your financial goals.
  • Preparing you to deal with any situation in your life that demands financial support.
  • Understand the gap between your current financial situation and where you want to reach.
  • Help you prioritized and achieve your life goals by well-planned strategy.
  • Helps you live a financially peaceful life.
  • Plan for confident retirement.

Financial Planning is Much Beyond Investing!

Client's Love

Testimonials from Client's

EXCELLENT
46 reviews on
Sakshi Chandraakar
Sakshi Chandraakar
4 April 2024
Salma has been taking care of my personal finances for over 2 years now & the journey has been very fruitful. Before meeting her I had zero savings & very little investment however, in the last 2 years she has helped me save & invest more than 30% of my revenue. The best part is her approach of goal specific investments. Now, I don't have to worry about my kids education, my travel or even investing in a car or property. I can vouch on Salma's ethics, honesty & commitment to her client's success. My Gratitude to Salma for all the hardwork she puts into building my portfolio so that I can create more wealth & enjoy my life🙏 God bless you Salma! Sakshi Chandraakar Career Branding Coach
Suresh Kurma
Suresh Kurma
30 March 2024
Working with Salma Sony has been an absolute pleasure. She has lot of patience and explained clearly in helping me set up the correct financial goals. She has reviewed my existing portfolio, took the time to understand my needs and provided tailored guidance every step of the way. Prior to meeting her, I believed I had a good understanding of my financial situation. However, her guidance and expertise opened my eyes to new perspectives. Her explanations of my goals and how to achieve them have been invaluable, and I've learned a great deal from her insights. I highly recommend her services to anyone seeking expert financial planning assistance.
Shreyansh Deb
Shreyansh Deb
30 March 2024
Salma Sony Ma'am has been instrumental in shaping my personal finance strategy. Her clear and concise advice cuts through the complexity, making the principles of personal finance accessible and understandable. She's not just a problem-solver but a guide who has walked me through each step of my financial journey, helping to craft a practical and actionable plan tailored to my needs. Her approachable and professional demeanour makes the financial planning process less daunting and more empowering. She encourages me to make informed decisions, providing the right amount of guidance without taking control. I wholeheartedly recommend Salma Sony Ma'am to anyone seeking personalised, insightful financial advice.
Jayanth Srinivasan
Jayanth Srinivasan
2 March 2024
It was a pleasure working with Salma on my financial planning. I wish to have a fruitful and long association for many years to come.
shubham varshney
shubham varshney
18 February 2024
Salma possesses excellent expertise in personalized financial planning. I approached her to develop an organized financial plan tailored to my life goals and investment needs. She patiently listened to my questions, concerns, and opinions, responding proactively with professionalism and support throughout our interactions. I highly recommend her services.
vivek varma
vivek varma
10 February 2024
I first connected with Salma mam last year for help w.r.t. organizing our finances and have had multiple meetings since then to get a customized financial plan created based on our goals. She was able to answer all our personal finance related queries and the financial plan that she prepared is comprehensive, detailed and gives us a clear roadmap of how we could achieve all our short-term and long-term goals with proper asset allocation for each of them. I would genuinely like to thank her and would definitely recommend her services for anyone looking for a detail-oriented and professional financial advisor.
Dushyant JAIN
Dushyant JAIN
31 January 2024
"Salma Ji financial planning wasn't just a number crunching, she is a future architect! Salmajis keen insights & analysis of my retirement goals opened doors I never knew existed, shaping my path to financial security, setting me on a confident path for the future. Highly recommend!"
Khaja Safiuddin
Khaja Safiuddin
29 January 2024
Salma Sony is knowledgeable, helpful, and always available when I have questions. Her expertise and support has been invaluable. Highly recommend her services if you're looking to get your finances on track.
Abdul Haseeb S M
Abdul Haseeb S M
29 January 2024
The process of goal-oriented financial planning clarified a lot of things about my near and far future. Despite my narrow and unusual requirements, Salma managed to make the best of it and eke out an effective plan to put every paisa to work according to my needs, all while guiding me over multiple sessions through a jargon-filled world of finance and being very patient and helpful.
ankur tyagi
ankur tyagi
11 January 2024
Salma Sony is country's one of the finest fee only SEBI registered investment advisor. She does not take any decision in a hurry, she understands you and studies your situations deeply and then gives her frank opinion.

The Fee Of The Comprehensive Financial Planning Services

For Resident Indians

  • Risk Profiling
  • Emergency Fund Planning
  • Net worth analysis
  • Cashflow Analysis - Income & Expense Analysis
  • Life & Health Insurance Planning
  • Existing investment in-depth analysis- Mutual funds, insurance, bonds, fDs, PPF, etc
  • Tax Planning
  • House Purchase Planning
  • Children's Education / Marriage Planning
  • Retirement Planning
  • Loan / Debt Management Planning
  • Discretionary Goal Planning - Vacation Planning, Car Purchase Planning, etc
  • Mutual Fund report sharing every month
  • Fund Performance Review meeting every 6 months
  • Free consultation throughout the year
  • Estimated delivery time 2-3 weeks

Annual Fee. No Commissions.

Rs. 20,000*

(*May vary based on the complexity of the work case-to-case basis)

For Non Resident Indians (NRIs)

  • Risk Profiling
  • Emergency Fund Planning
  • Net worth analysis
  • Cashlow analysis- Income & expense analysis
  • Life Insurance & Health Insurance planning
  • Existing investment in-depth analysis- Mutual funds, insurance, bonds, fDs, PPF, etc
  • Tax Planning
  • House Purchase Planning
  • Children's Education / Marriage Planning
  • Retirement Planning
  • Loan / Debt Management Planning
  • Discretionary Goal Planning - Vacation Planning, Car Purchase Planning, etc
  • Mutual Fund report sharing every month
  • Fund Performance Review meeting every 6 months
  • Free consultation throughout the year
  • Estimated delivery time 2-3 weeks

Annual Fee. No Commissions.

Rs. 22,000*

(*May vary based on the complexity of the work case-to-case basis)

How Financial Planning Works?

Journey of a wise investor

Spender

Individuals who spend first and do not keep money aside after a salary credit are Spender.

Financial Planning helps budget so you can keep excess cash aside for necessary investments after a salary credit.

Individuals who keep their money aside first to save after a salary credit are Saver.

Financial Planning helps save and grow wealth by investing in short-term and long-term financial goals.

Individuals who keep their money aside first to invest after a salary credit are investors.

Financial Planning helps not just invest and grow a portfolio but become a wise investor for a secured future.

wise investor

Wise investors live a financially peaceful & secure retirement life due to clarity on their goals and planned action to achieve their goals on time.

Fee Only Financial Planning Services Includes:

  • Risk Profiling: This helps individuals understand their risk-taking ability.
  • Emergency Fund Planning: It helps individuals plan for any emergency so they are ready to deal with any trouble.
  • Net Worth Analysis: It helps individuals understand their total wealth considering all financial assets and liabilities.
  • Cash flow Analysis: It helps individuals in budgeting, which help them save more.
  • Life & Health Insurance Planning: It helps individuals understand their life and health coverage needs.
  • Existing Investment In-Depth Analysis: Mutual Funds, Insurance, Bonds, FDs, PPF, Etc: It helps individuals determine what type of investment they hold and if it is worth having in their portfolio.
  • Tax Planning: It helps individuals plan for tax savings efficiently so that there is no additional tax liability end of the financial year.
  • House Purchase Planning: It helps individuals plan for a maximum house purchase down payment that leads to a house purchase with a no or lower loan.
  • Children Education / Marriage Planning: It helps individuals determine how much money they need for a child's higher education and marriage and assists in investment planning.
  • Retirement Planning: It helps individuals determine how much money they need to live a peaceful retirement life and helps in investment planning.
  • Loan / Debt Management Planning: It ensures individuals close their unnecessary loans and save interest.
  • Discretionary Goal Planning (Vacation Planning, Car Purchase Planning, Etc): It helps individuals plan for other than the above-mentioned primary goals for their family.
Comprehensive Financial planning by Salma Sony
Financial planning services

Financial Planning is NOT just about investment

It involves

  • The basics aspect of financial need, how well are you prepare for emergencies (like loss of life, hospitalization expenses, meeting with an accident or sudden income loss/job loss)?
  • How to be a conscious spender?
  • Which goals to be prioritized in your life and how to fund and achieve those goals by well-planned strategy?

With the comprehensive Financial Planning services, I help you identify and quantify your Financial Goals, evaluate the current financial situation, and develop an efficient road map to achieve your life goals.

I research recommendations according to your profile and recommend solutions tailored to your needs, and choose all the investment options available in an unbiased manner.

A written financial plan is then developed considering your risk profiling, diversification, and risk management and shared with you.

In this comprehensive financial planning services, I review your existing investments and insurance in detail and recommend changes as needed.

With annual review and monitoring, I ensure that you are on the right track.

I also revise the financial plan if needed in response to the changing circumstances in your lifestyle, family needs, employment, and other external factors.

Financial Planning Services that focus on your financial goals so that you concentrate on your work.

About Me

Salma Sony

My focus is on my client, not on selling financial products.

Hello, I'm Salma!

I’m a SEBI Registered Investment Adviser (RIA No.:INA000017222) & Certified Financial Planner (FPSB No.: 60832).

I offer fee-only financial planning and advisory services. I work with individuals like you jointly to help you plan your finances and make well-informed financial decisions.

I deeply understand client needs and provide professional advice, prioritizing their interests.

Every suggestion is personalized, keeping today’s comfort in mind while still planning responsibly for tomorrow.

So far, I have advised 400+ families in their Financial Planning journey.

Fee Only Financial Planning Services Process

Here Is How We Can Work Together Towards Your Financial Planning Journey

#1

You can directly book a video call with me by using a booking calendar at the bottom of this page or the website’s contact page. Alternatively, you can drop a WhatsApp message at +91 8180923895 or email me at salmasony.cfp@gmail.com.

Upon scheduling a 45-minute call using a calendar, you will receive an email invite with the Google Meet link to connect on the scheduled day and time.

During this call, I will focus on understanding your requirements, introducing how goal-based financial planning can help, and outlining the next steps.

#2

Once the process and fee are agreed upon, I will need your essential document as a part of KYC to proceed.

Once I have them, I will share with you the below mentioned three documents:

Letter of Engagement
– This is a formal engagement letter, as SEBI Regulations require. If you agree to the terms, please use Aadhar-based OTP for the e-singing of the engagement letter.

Data Collection Sheet
 – This is an Excel template where you will provide details about your current financial status, including family information (financial dependents), goals, income, expenses, assets, liabilities, etc.

Risk Profiling Questionnaire
 – This is an editable PDF questionnaire with a multiple-choice question-answer format. You must download the pdf, choose the best-suited answer for all the questions, and send it to me for analysis to understand your risk appetite.

#3

After signing the Letter of Engagement by both parties (Client & Advisor), you must pay the fee to the provided bank or UPI details, completing our sign-up.

Upon receipt of the filled Data Collection Sheet and Risk Profiling questionnaire, I will schedule a 45-minute meeting to review your data in detail, including providing guidance on financial goals and addressing any queries you may have.

#4

Planning – I will prepare a financial plan with the data you provided after our data collection meeting. I take 2-3 weeks to study your case and prepare a customized financial plan thoroughly.

Execution
 – Once you receive the plan, I encourage you to review it thoroughly and list any questions or concerns.

In our next meeting, I will take you through the plan and address your queries to the best of my abilities. Once you clearly understand the plan, you can proceed with its implementation.

As I follow Fee-Only Financial Planning, implementing the financial plan is your (client’s) responsibility. However, I will assist you if you face difficulties during the implementation process.

#5

I encourage connecting to address any of your queries related to implementation support when needed. Formally, we meet semi-annually, where I will address below:

a) How well have you implemented the plan, and if any missing action needs to be taken care of?

b) How are your investments doing?

c) Understand if there is any change in your financial situation and clarify any doubts.

#6

I follow the annual review process for your financial plan. Upon renewal, I will review your goal’s progress.

Please note that even after I deliver the financial plan, you can always contact me during the one-year engagement period to discuss any matters related to personal finance, investing, or your financial planning.

Apart from the above, I will address any changes in your financial goals, cash flow, or any life situation impacting your financial plan as and when they occur. Your evolving needs are my priority.

Fee Only Financial Planning Services Approach

Here Is How We Can Work Together Towards Your Financial Planning Journey

#1

Introduction

You can directly book a video call with me by using a booking calendar at the bottom of this page or the website's contact page. Alternatively, you can drop a WhatsApp message at +91 8180923895 or email me at salmasony.cfp@gmail.com.

Upon scheduling a 45-minute call using a calendar, you will receive an email invite with the Google Meet link to connect on the scheduled day and time.

During this call, I will focus on understanding your requirements, introducing how goal-based financial planning can help, and outlining the next steps.

#2

Engagement

Once the process and fee are agreed upon, I will need your essential document as a part of KYC to proceed.

Once I have them, I will share with you the below mentioned three documents:

Letter of Engagement
– This is a formal engagement letter, as SEBI Regulations require. If you agree to the terms, please use Aadhar-based OTP for the e-singing of the engagement letter.

Data Collection Sheet
– This is an Excel template where you will provide details about your current financial status, including family information (financial dependents), goals, income, expenses, assets, liabilities, etc.

Risk Profiling Questionnaire
– This is an editable PDF questionnaire with a multiple-choice question-answer format. You must download the pdf, choose the best-suited answer for all the questions, and send it to me for analysis to understand your risk appetite.

#3

Sign-Up

After signing the Letter of Engagement by both parties (Client & Advisor), you must pay the fee to the provided bank or UPI details, completing our sign-up.

Upon receipt of the filled Data Collection Sheet and Risk Profiling questionnaire, I will schedule a 45-minute meeting to review your data in detail, including providing guidance on financial goals and addressing any queries you may have.

#4

Planning

Planning – I will prepare a financial plan with the data you provided after our data collection meeting. I take 2-3 weeks to study your case and prepare a customized financial plan thoroughly.

Execution
– Once you receive the plan, I encourage you to review it thoroughly and list any questions or concerns.

In our next meeting, I will take you through the plan and address your queries to the best of my abilities. Once you clearly understand the plan, you can proceed with its implementation.

As I follow Fee-Only Financial Planning, implementing the financial plan is your (client's) responsibility. However, I will assist you if you face difficulties during the implementation process.

#5

Follow-up

I encourage connecting to address any of your queries related to implementation support when needed. Formally, we meet semi-annually, where I will address below:

a) How well have you implemented the plan, and if any missing action needs to be taken care of?

b) How are your investments doing?

c) Understand if there is any change in your financial situation and clarify any doubts.

#6

Review

I follow the annual review process for your financial plan. Upon renewal, I will review your goal's progress.

Please note that even after I deliver the financial plan, you can always contact me during the one-year engagement period to discuss any matters related to personal finance, investing, or your financial planning.

Apart from the above, I will address any changes in your financial goals, cash flow, or any life situation impacting your financial plan as and when they occur. Your evolving needs are my priority.

What is not covered in the Fee Only financial planning Services?

  • I do not offer direct stocks, PMS and Cryptocurrency advice. When it comes to equity investment, my recommendations will revolve around equity mutual funds.
  • I do not offer a frequent change in asset allocation based on short term fluctuations in the market.
  • I do not give you the guarantee of returns on any products which has been recommended.
  • I will not offer tax filing service.
Financial plan don't cover

Frequently Asked Questions

Financial Planning Services will help you create a road map of your life financial goals and help you achieve them on or before time by implementing, grabbing market opportunities, and tracking right.

If you have several financial goals, especially if your family is dependent on you financially, then the right time is NOW.

Financial  Planning Services is an annual service.

Financial  Planning Services cover all aspects of personal finance. Click here to learn more about our Financial  Planning Services approach.

A fee only financial advisor / fee only expert financial planner are SEBI Registered Investment Advisor who operates on a transparent and straightforward model. Unlike financial planners in India who earn commissions or fees based on product sales, fee only financial advisors charge a flat fee only for their financial services, ensuring unbiased financial advice that aligns with client’s financial goals. This structure eliminates conflicts of interest, putting the client’s best interests ahead of everything else.

In this internet era, getting your finances sorted virtually with financial planning services is convenient and saves you time.

You can directly WhatsApp (+91 8180 92 3895) or email at salmasony.cfp@gmail.com

Also, can DM her on LinkedIn, Quora or Facebook.

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