SEBI Registered Investment Advisor | RIA No.-INA000017222

Personal Finance Blog

Financial Literacy Matters

Latest Articles

Double Taxation Avoidance Agreement
Earning in two countries? India’s Double Taxation Avoidance Agreement (DTAA) means you don’t pay tax twice. Simple guide for NRIs in USA, UK etc.
Learn what is gilt mutual fund, how gilt funds work, their risk and returns, and whether investing in gilt funds suits your long-term investment goals.
Find out which Gold Investment option is the right one for you: Digital Gold vs Gold ETF vs EGR. Difference between digital gold and gold
No, your taxes didn’t go up. No, your 80C isn’t gone. Here’s what the New Income Tax Act 2025 actually changed – and what you

All Insightful Articles

Learn how to save money on groceries with smart meal planning, budgeting, and mindful shopping habits- spend less without compromising quality.
National Pension System changes from October 1! Understand new withdrawal rules, equity options, and exit rules and how it impacts your retirement plan.
Wondering should I invest in gold in 2025? Understand returns, risks, taxation, and smart allocation before adding gold to your investment portfolio.
If you are wondering should I invest in Silver in India, learn with detailed analysis, including the rise in silver prices and industrial demand.
Learn how to choose a financial advisor in India. Discover key factors, credentials, and tips to secure the right expert for your financial goals.
Understand how to avoid clubbing of income of husband and wife using expert tips, Income Tax Act provisions, and compliant financial planning.
SIF: Specialized Investment Fund India explained: New SEBI investment option with flexible investment strategies, ₹10 lakh minimum. SIF vs MF vs PMS comparison.
New to ETFs? Learn how to invest in ETF in India, step-by-step. Discover types, investment benefits, risks & strategies to build a smart portfolio.
Learn how to double your money with smart financial planning, goal-based investment, and time-tested strategies.

About Author

Salma Sony

"My focus is on my client, not on selling financial products."

Hello, I'm Salma!

I’m a SEBI Registered Investment Adviser (RIA No.:INA000017222) & Certified Financial PlannerCM (FPSB No.: 60832) with 15 years of experience in the financial industry, aiming to improve India’s financial literacy and enable people to learn about financial planning in the most simplified way.

I started creating content on my YouTube channel to build financial awareness and later began writing articles. So far, I have published 100+ articles on personal finance.

My intention in writing articles was to simplify complex money matters step by step so that readers, when needed, can take time to absorb the concepts and take charge of their financial journey confidently. My articles aim to simplify money matters and offer readers practical insights on budgeting, investments, debt management, and financial planning – all backed by my professional expertise and real-world experience.

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Setting goals is the first step in turning the invisible into the visible.