SEBI Registered Investment Advisor | RIA No.-INA000017222

Why Choose Me

Goal Based Financial Planning

This Is Why

We Should Work Together

Your financial wellness is my vision.

I work with my clients jointly to help them plan their finances and make well-informed financial decisions.

As an expert financial planner, I deeply understand their needs and provide purely professional advice keeping client’s interests of utmost priority. Every suggestion will be personalized, keeping today’s comfort in the mind while still planning responsibly for tomorrow.

Why Choose Me?

TRUSTWORTHINESS is a BIG factor when it comes to money matters. Because nowadays you notice that world is filled with SELLERS in the name of advisers, bankers, planners etc. Hence, identifying the CONFLICT-FREE planner for you is the biggest task.

Have me as your accountability partner that focuses on you, not on selling financial products.

Salma Sony

The only source of revenue for me is the fee I charge for the work. I do not sell products and so do not earn commissions or any other payments from the products I recommend.

Which Expert Should You Hire?

Fee-Only Financial Planner

A Fee-Only Planner is someone who charges a fee for financial plan creation and advisory and does not receive any commissions/incentives from mutual fund houses, insurers or other financial product sellers.

Because they are in no way associated or represented by Mutual Fund Companies, Insurance Companies or any other form of the product.

Hence, their only earning is from the fee they charge to their clients upfront.

Fee-Based Financial Planner

A Fee-Based Planner receives a fee for financial advisory and receives commissions from fund houses and/insurers for their recommended products.

The investment is done through the planner.

Hence, there is always the possibility of CONFLICT of interest when you work with such fee-based planners.

Why Not Get Free Advice From Banks, Mutual Fund or Insurance Agents?

The service offered by banks, mutual funds or insurance agents appears to be free. Unfortunately, nothing is free, and the cost of free advice or incorrect product choice is usually very high. You end up paying more unknowingly.

Fee Only Financial Planning Services Process

Here Is How We Can Work Together Towards Your Financial Planning Journey

#1

You can directly book a video call with me by using a booking calendar at the bottom of this page or the website’s contact page. Alternatively, you can drop a WhatsApp message at +91 8180923895 or email me at salmasony.cfp@gmail.com.

Upon scheduling a 45-minute call using a calendar, you will receive an email invite with the Google Meet link to connect on the scheduled day and time.

During this call, I will focus on understanding your requirements, introducing how goal-based financial planning can help, and outlining the next steps.

#2

Once the process and fee are agreed upon, I will need your essential document as a part of KYC to proceed.

Once I have them, I will share with you the below mentioned three documents:

Letter of Engagement
– This is a formal engagement letter, as SEBI Regulations require. If you agree to the terms, please use Aadhar-based OTP for the e-singing of the engagement letter.

Data Collection Sheet
 – This is an Excel template where you will provide details about your current financial status, including family information (financial dependents), goals, income, expenses, assets, liabilities, etc.

Risk Profiling Questionnaire
 – This is an editable PDF questionnaire with a multiple-choice question-answer format. You must download the pdf, choose the best-suited answer for all the questions, and send it to me for analysis to understand your risk appetite.

#3

After signing the Letter of Engagement by both parties (Client & Advisor), you must pay the fee to the provided bank or UPI details, completing our sign-up.

Upon receipt of the filled Data Collection Sheet and Risk Profiling questionnaire, I will schedule a 45-minute meeting to review your data in detail, including providing guidance on financial goals and addressing any queries you may have.

#4

Planning – I will prepare a financial plan with the data you provided after our data collection meeting. I take 2-3 weeks to study your case and prepare a customized financial plan thoroughly.

Execution
 – Once you receive the plan, I encourage you to review it thoroughly and list any questions or concerns.

In our next meeting, I will take you through the plan and address your queries to the best of my abilities. Once you clearly understand the plan, you can proceed with its implementation.

As I follow Fee-Only Financial Planning, implementing the financial plan is your (client’s) responsibility. However, I will assist you if you face difficulties during the implementation process.

#5

I encourage connecting to address any of your queries related to implementation support when needed. Formally, we meet semi-annually, where I will address below:

a) How well have you implemented the plan, and if any missing action needs to be taken care of?

b) How are your investments doing?

c) Understand if there is any change in your financial situation and clarify any doubts.

#6

I follow the annual review process for your financial plan. Upon renewal, I will review your goal’s progress.

Please note that even after I deliver the financial plan, you can always contact me during the one-year engagement period to discuss any matters related to personal finance, investing, or your financial planning.

Apart from the above, I will address any changes in your financial goals, cash flow, or any life situation impacting your financial plan as and when they occur. Your evolving needs are my priority.

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