SEBI Registered Investment Advisor | RIA No.-INA000017222
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Goal-Based Financial Planning For Every Stage of Your Life.





So that you achieve “Financial Peace of Mind”. Financial planning can transform your personal finance journey from chaos to clarity.
Without a plan, money management becomes confusing and unstructured; however, with a financial plan, you gain clarity, direction, and financial peace of mind.

(Chaos & Confused)

(Clarity & Peace of Mind)
Careless spending is a habit that starts:
Financial planning with Fee Only Fiduciary Financial Advisor helps you recognize your overspending area by analyzing your cash flow and inculcating mindful spending habits that enable you to save more.
Paying high taxes can be avoided when one understands the income tax rules that work for them.
Tax planning is not about:
Financial planning with a Fee-Only Fiduciary Financial Advisor can help you plan your finances and taxes efficiently, that works the best for you.
The most common reasons for unwise random investment decisions are:
Unwise investing is not limited to investing in a product you don’t understand but also making investment choices that don’t suit your goals and risk appetite.
Financial Planning with Fee Only Fiduciary Financial Advisor helps you in wise investing and savings decisions.
Financial planning is a 360° approach to your personal finance that helps you manage money well by:
Individuals who spend first and do not keep money aside after a salary credit are Spender.
Financial Planning helps budget so you can keep excess cash aside for necessary investments after a salary credit.
Individuals who keep their money aside first to invest after a salary credit are investors.
Financial Planning helps not just invest and grow a portfolio but become a wise investor for a secured future.
Wise investors live a financially peaceful & secure retirement life due to clarity on their goals and planned action to achieve their goals on time.
1 - Weightage indicates how much each part contributes to comprehensive financial planning success
Note: The above-mentioned fee structure is applicable for Assets Under Advice (AUA) up to ₹5 crore.

Client's Love
EXCELLENT 84 reviewsPosted on Akshaya Panigrahi2 November 2025 Salma is a well-experienced professional in the finance management domain, with strong knowledge of SIPs. She always focuses on strategy and has a clear vision for setting financial goals. I’m glad to have her as an instructor and mentor on my financial journey. Highly recommend her!Posted on A SUBRAMANI2 November 2025 Ms Salma Sony supports me in my Wealth Management. She is instrumental in setting up clear Financial Personal Goals (short term, middle term & long term) and type of funds to be selected for each type of goal, this process supported me to streamline my investment portfolio, including Risk Mitigations, clear retirement plan, Children Education etc. She understands the emotions behind my goals & guide properly. I wish to appreciate Ms Salma Sony’s professional skills and explaining the questions calmly. As a result of her guidance, I now feel much more disciplined about my financial future. Ms Slama Sony gave sufficient time to address some of the financial clarifications, beyond her scope like review of my income tax return filing related queries & guided me. I recommend Ms Salma Sony to anyone looking for comprehensive financial planning.Posted on Baskar Rao2 November 2025 Salma has extensive experience in financial management, especially in identifying the right avenues for investment and savings. She meticulously reviews even the smallest details of expenses, and her valuable advice has given me greater confidence that my current investments are well protected for the future. I would highly recommend her guidance—100%—for anyone focused on smart investment and long-term growth. 💹Posted on kalpesh saubhri2 November 2025 Salma has helped me a lot in terms of realistic goal setting and what is the purpose of inestment Now I sleep peacefully at night even when the people around me are talking about any new thing in which they are investingPosted on lakshmi dokekar15 October 2025 She is a calm professional advisor who takes care of your money well. She do risk profiling before suggestions to ensure you reach your financial goal (Which is Goal based investment) without any hustle. I am happy with my retirement planning for my peace of mind. Good work Salma.Posted on Pooja Chhabdda25 September 2025 I got to know about Salma while doing my research, and I was very particular about finding an experienced finance advisor since it was my first time seriously planning my finances. From the very first call, she made me feel confident with her clarity and guidance. It’s been about three to four months working with her now, and the journey so far has been very smooth. Her way of explaining things, the clean implementation process, and the easy-to-understand Excel sheets she shares make everything simple and transparent. Salma is also extremely polite and patient, which makes working with her even better. I have signed up for a year with her, and I can already say I’d love to continue year after year. So far, everything has been excellent, and I truly value the guidance she provides. If you are looking for a reliable finance advisor, she is the best one! 👍Posted on sandeep adhwaryu14 September 2025 Salma is an outstanding financial advisor. She takes the time to understand your assets, liabilities, and future needs in detail, and always finds practical solutions within your constraints. She is prompt, patient, and remarkably professional , managing even an erratic client like me with ease. Thanks to her, my financial mess is finally in order. Sandeep AdhwaryuPosted on Jyoti Pillai30 August 2025 I have been working with Salma for the past 6 months, and it has been an excellent experience. She has taught me how to manage money wisely and provided in-depth analysis of my financial issues. Her practical advice has helped me come out of a negative cashflow situation, and I feel much more confident about managing my finances now. Highly recommend her services!Posted on Nirmal Chakraborty11 August 2025 I have been working with Salma Soni, a SEBI-registered, fee-only financial advisor, and my experience has been exceptional. Her unbiased and client-first approach ensures that every recommendation is made solely with my best interest in mind — free from commission-driven motives. Salma takes the time to understand my goals, current financial position, and risk tolerance before creating a clear, actionable plan. She explains even the most complex financial concepts in a way that’s easy to grasp, empowering me to make informed decisions with confidence. Her professionalism, transparency, and proactive communication are remarkable. She keeps me updated on market changes, portfolio performance, and strategic adjustments so I always know where I stand in my financial journey. If you are looking for ethical, knowledgeable, and trustworthy financial guidance, I wholeheartedly recommend Salma Soni. Her expertise and dedication make her a true partner in achieving long-term financial securitPosted on Nanda P6 June 2025 I'm having a wonderful experience working with Salma. She explains financial plans in a very clear and simple way, making it easy to understand and follow. She takes the time to listen patiently and thoughtfully, and then creates a realistic and sustainable plan tailored to your financial goals. Salma is approachable, responsive, and always willing to help when needed. Her follow-ups are timely and consistent, and she genuinely cares about your progress. I trust her completely and feel at peace knowing my financial journey is in good hands. Highly recommended!Load more

"My focus is on my client, not on selling financial products."
I’m a SEBI Registered Investment Adviser (RIA No.:INA000017222) & Certified Financial PlannerCM (FPSB No.: 60832) with 15 years of experience in the financial industry.
I offer 360° structured fee-only financial planning and advisory services. I work jointly with individuals like you, helping simplify your personal finance with goal-based planning; this results in more savings, better investing, and a debt-free life for your secured financial future.
We start by:
I deeply understand client needs and provide professional advice, prioritizing their interests. Every suggestion is personalized, keeping today’s comfort in mind while still planning responsibly for tomorrow.
So far, I have advised 500+ clients from 15+ countries in their Financial Planning journey.
It’s time to secure your financial future, too. Let’s connect soon 🤝
You can directly book a video call with me by using a booking calendar at the bottom of this page or the website’s contact page. Alternatively, you can drop a WhatsApp message at +91 8180923895 or email me at salmasony.cfp@gmail.com.
Upon scheduling a 45-minute call using a calendar, you will receive an email invite with the Google Meet link to connect on the scheduled day and time.
During this call, I will focus on understanding your requirements, introducing how goal-based financial planning can help, and outlining the next steps.
Once the process and fee are agreed upon, I will need your essential document as a part of KYC to proceed.
Once I have them, I will share with you the below mentioned three documents:
Letter of Engagement– This is a formal engagement letter, as SEBI Regulations require. If you agree to the terms, please use Aadhar-based OTP for the e-singing of the engagement letter.
Data Collection Sheet – This is an Excel template where you will provide details about your current financial status, including family information (financial dependents), goals, income, expenses, assets, liabilities, etc.
Risk Profiling Questionnaire – This is an editable PDF questionnaire with a multiple-choice question-answer format. You must download the pdf, choose the best-suited answer for all the questions, and send it to me for analysis to understand your risk appetite.
After signing the Letter of Engagement by both parties (Client & Advisor), you must pay the fee to the provided bank or UPI details, completing our sign-up.
Upon receipt of the filled Data Collection Sheet and Risk Profiling questionnaire, I will schedule a 45-minute meeting to review your data in detail, including providing guidance on financial goals and addressing any queries you may have.
Planning – I will prepare a financial plan with the data you provided after our data collection meeting. I take 2-3 weeks to study your case and prepare a customized financial plan thoroughly.
Execution – Once you receive the plan, I encourage you to review it thoroughly and list any questions or concerns.
In our next meeting, I will take you through the plan and address your queries to the best of my abilities. Once you clearly understand the plan, you can proceed with its implementation.
As I follow Fee-Only Financial Planning, implementing the financial plan is your (client’s) responsibility. However, I will assist you if you face difficulties during the implementation process.
I encourage connecting to address any of your queries related to implementation support when needed. Formally, we meet semi-annually, where I will address below:
a) How well have you implemented the plan, and if any missing action needs to be taken care of?
b) How are your investments doing?
c) Understand if there is any change in your financial situation and clarify any doubts.
I follow the annual review process for your financial plan. Upon renewal, I will review your goal’s progress.
Please note that even after I deliver the financial plan, you can always contact me during the one-year engagement period to discuss any matters related to personal finance, investing, or your financial planning.
Apart from the above, I will address any changes in your financial goals, cash flow, or any life situation impacting your financial plan as and when they occur. Your evolving needs are my priority.

Financial Planning Services will help you create a road map of your life financial goals and help you achieve them on or before time by implementing, grabbing market opportunities, and tracking right.
If you have several financial goals, especially if your family is dependent on you financially, then the right time is NOW.
Financial Planning Services is an annual service.
Financial Planning Services cover all aspects of personal finance. Click here to learn more about our Financial Planning Services approach.
A fee only fiduciary financial advisor / fee only financial planner put the client’s best interests ahead of everything else. Trust, Ethics, and Integrity are the foundations of client engagement.
Fee only fiduciary financial advisor operates on a transparent and straightforward model. Unlike financial planners in India who earn commissions or fees based on product sales or assets under management, fee-only financial planners charge a flat fee only for their comprehensive financial planning services, ensuring unbiased financial advice that aligns with client’s financial goals. This structure eliminates conflicts of interest, putting the client’s interests ahead of everything else.
In this internet era, when you look for “fee only fiduciary financial advisor near me” for convenience, working virtually will be even more convenient and save you time.
Salma Sony is a SEBI-Registered Investment Advisor (RIA) and Certified Financial Planner (CFP), featured as “One of the Best Fee-Only Financial Planners in India.”
She has advised 500+ working professionals across 15+ countries to help them gain clarity, control, and confidence in their finances through practical, goal-based financial planning.
She aims to help you shift from surviving paycheck to paycheck to thriving with a clear, structured, and confident financial roadmap.
If you are earning well but wondering, “Where does all my money go?” – I’m here to help you find the answer and change the outcome.
You can contact Salma Sony, a Fee Only Fiduciary Financial Advisor, directly on WhatsApp (+91-8180923895) or email at salmasony.cfp@gmail.com. Also, can DM her on LinkedIn or Facebook.

Setting goals is the first step in turning the invisible into the visible.
-Tony Robbins