SEBI Registered Investment Advisor | RIA No.-INA000017222

Personal Finance Blog

Financial Literacy Matters

Latest Articles

Learn how to choose a financial advisor in India. Discover key factors, credentials, and tips to secure the right expert for your financial goals.
Understand how to avoid clubbing of income of husband and wife using expert tips, Income Tax Act provisions, and compliant financial planning.
SIF: Specialized Investment Fund India explained: New SEBI investment option with flexible investment strategies, ₹10 lakh minimum. SIF vs MF vs PMS comparison.
New to ETFs? Learn how to invest in ETF in India, step-by-step. Discover types, investment benefits, risks & strategies to build a smart portfolio.

All Insightful Articles

Discover how to create multiple streams of income in 2025 via smart financial planning, passive income ideas and expert fee-only advisor insights.
A Financial Plan can help to achieve your financial goals with the right investment. Let’s learn how to plan personal finance better in 2025.
Learn how to double your money with smart financial planning, goal-based investment, and time-tested strategies.
Learn how to attain financial freedom with 11 proven steps. Set financial goals, budget wisely, eliminate debt, and achieve financial freedom.
Learn how to check the performance of a mutual fund using rolling returns vs trailing returns
Budget 2025 Income Tax Rate Changed – Good News! No Income Tax payable up to Rs 12 Lakh under the new regime.
Discover 7 effective debt management strategies to prioritize in 2025. Learn how to budget, debt consolidation and achieve financial stability with expert.
Guide on how to choose a car insurance policy in India and six factors you must consider to select the best car insurance policy.
A good financial plan helps you understand your current financial situation, financial goals and then provides an investment plan to make your money dreams come

About Author

Salma Sony

"My focus is on my client, not on selling financial products."

Hello, I'm Salma!

I’m a SEBI Registered Investment Adviser (RIA No.:INA000017222) & Certified Financial PlannerCM (FPSB No.: 60832) with 15 years of experience in the financial industry, aiming to improve India’s financial literacy and enable people to learn about financial planning in the most simplified way.

I started creating content on my YouTube channel to build financial awareness and later began writing articles. So far, I have published 100+ articles on personal finance.

My intention in writing articles was to simplify complex money matters step by step so that readers, when needed, can take time to absorb the concepts and take charge of their financial journey confidently. My articles aim to simplify money matters and offer readers practical insights on budgeting, investments, debt management, and financial planning – all backed by my professional expertise and real-world experience.

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Setting goals is the first step in turning the invisible into the visible.